As people are increasingly searching for new experiences, there is not shortage of consumers looking for stores that offer something different. The SPC Group specialty bakery, Paris Baguette, is also offering a new and unique experience at one of its stores. This store called ‘Lab of Paris Baguette’ has implemented the latest trends of localization and digitalization in Pangyo, South Korea. Let’s take a look at the Lab of Paris Baguette that is embracing the essence and lifestyle of Pangyo.
The newly opened Lab of Paris Baguette
The ‘bakery lab’ that reflects the nature of Pangyo
An interior view of Lab of Paris Baguette
The Lab of Paris Baguette is a store with a cutting ‘laboratory concept’ that reflects the characteristics of Pangyo, where there is a high concentration of IT companies. In line with the ‘IT Valley’ aspect of Pangyo, there are cutting-edge digital systems implemented throughout the store. Things like advertising material and name tags been made digital and, of course, the store sign and internal walls have been implemented with transparent OLED displays, which emphasize the visual effect. In particular, the ‘Happy Station’, which offers contact-free unmanned payment and pickup services, has taken customer comfort to the next level.
Walnuts, buttercream, and caramel come together in perfect harmony in the Pangyo Hogam Sandwich Cookie
We can see that regional identity has also been melded into product branding. The Pangyo Hogam Sandwich Cookie represents Pangyo with walnuts, which are known to improve brain activity and express the creativity and intelligence of Pangyo. This can be considered the Pangyo version of regional products such as the Jeju Maum Sandwich Cookie and the Gapyoung Matnam Sandwich Cookie. Each crispy cookie has a unique facial expression on it and is filled with walnuts, buttercream and caramel for a sweet and savory flavor.
Échiré Silky Roll Cake with French beurre d’Échiré, the signature Tiramisu Affogato, and the Floating Condensed Milk Latte
The ‘Design Salad’ is sold between 11am and 2pm and is made up of various vegetables, fruits, meat, and dressing. This salad can be customized to each customer’s taste and is targeted to millennials and Gen Z. Customers can also try the Échiré Silky Roll Cake with French beurre d’Échiré, the doubly sweet Tiramisu Affogato, and the Sweet and savory Floating Condensed Milk Latte.
The PaBa Dog Pretzel, made with high-quality ingredients
Even your pets will love the Lab of Paris Baguette. In Pangyo, where pet culture has flourished, the premium pet food bakery PaBa Dog is also begin operated. At PaBa Dog, bread, croissants, baguettes, and pretzels are being made with quality ingredients such as lactose-free milk, whole wheat, oatmeal, and beef. Now you can enjoy delicious bread with your pets.
Lab of Paris Baguette is receiving a lot of positive reactions from customers for providing this unique experience. Let’s hear an interview with the Lab of Paris Baguette store manager about these responses from customers and each part of the store that makes it stand out.
Lab of Paris Baguette Manger Interview
Lab of Paris Baguette Manager, Boram Kim
Q. What has been the response from customers at Lab of Paris Baguette?
Many people are in awe when they first enter the store. Customers really enjoy being able to find things such as the no-contact pickup box, PaBa Dog bread, and the Hogam Sandwich Cookie, which they can’t find at other Paris Baguette stores. From the time we open until closing time, we get a lot of inquiries about the Hogam Sandwich Cookie. It seems many customers are recommending it to their friends and it’s really becoming popular.
The Open Coffee Station (OCS) where customers can serve themselves coffee directly
Q. Are there any special services customers can experience here?
Paris Baguette introduced the first OCS on the first floor of our headquarters in Seoul. It’s a self-serve station where customers can get their own coffee directly. It offers both automatic drip and manual drip so people can enjoy coffee just the way they like it.
This OLED display makes a powerful visual impact
Q. What are some of the cutting-edge technologies that can be seen at the store?
Our store has an impressive OLED display they displays our signature Hogam Sandwich Cookie. The OLED displays on the walls really to the visual aesthetic inside. Technologies such as the no-contact pickup box and self-order kiosk have also been implemented for an overall more convenient experience.
The futuristic store with digitization
Q. What are your plans and goals for the future?
Thanks to the efforts from many departments in our company, Lab of Paris Baguette has received a lot of love from customers since the day we opened. We will continue our efforts in creating an environment where customers and employees can laugh together and people will describe Lab of Paris Baguette at ‘tasty’, ‘new’, and ‘fun’.
Paris Baguette will continue to bring you unique stores and products that capture the essence of the diverse cultures in each region. We hope to see you soon so you can enjoy our fresh bread and new experiences.
