In the first half of 2022, Paris Baguette, a bakery brand of the SPC Group, opened its 3rd store ‘Boieldieu’, 4th store ‘Corolles’ in La Défense, a modern commercial district on the outskirts of Paris, and the 5th one ‘Montparnasse’, making the Korean bakery known worldwide. Watch the video of Paris Baguette’s exciting advance into Europe.
‘Paris Baguette’ in France, the Home of Bread,
Five Paris Baguette branches in Paris, France
You must have wondered, ‘What does Paris Baguette bread taste like in Paris, France?’ Paris Baguette opened the 3rd store ‘Boieldieu’ and the 4th store ‘Corolles’ in February, followed by the 5th store ‘Montparnasse’ in October. The three newly opened stores are located in La Défense and Montparnasse, the core commercial districts of Paris. It is an office commercial district and a core commercial district where major global companies have moved in. Near the famous building of La Défense, ‘Grande Arche (New Arc de Triomphe)’, there are ‘Boieldieu’ and ‘Corolles Store’, located near the landmark of Paris. The ‘Montparnasse Branch’ is located near famous attractions such as the ‘Montparnasse Tower’ and the historic cinema ‘Gaumont’.
The reason Paris Baguette opened here is to show off the special taste of Paris Baguette to more customers. It is said that various customers, including locals working in nearby offices and tourists, can conveniently visit Paris Baguette, so they do not stop visiting.
‘Paris Baguette Montparnasse’ Captivates the Taste Buds of Parisians
A view of Paris Baguette Montparnasse, which opened on October 4th
‘Montparnasse Store’ is located in the station area in front of the office commercial district and Montparnasse Station. There are also large offices nearby, so it was introduced as a 149㎡, 67-seat cafe-type store with a terrace. It is characterized by strengthening the ‘Grab & Go’ corner, such as sandwiches and snacking menus, so that customers can easily and quickly purchase products even during busy times.
Local specialty Paris Baguette products that can only be tasted at the Montparnasse branch
At the ‘Montparnasse Branch’, you can meet a variety of products specialized in the local area. Popular products that have captivated the taste buds of locals are the ham and cheese sandwich, chicken ciabatta, baguette, pain au chocolat, and butter croissant. In addition, we plan to introduce products unique to the Montparnasse branch, such as this month’s sandwiches, confectionery, and snacks.
The First Entry into the UK to Expand the European Market!
2 Paris Baguette branches opened in London’s hot places
The UK is Paris Baguette’s second European market after France and its ninth overseas market. It is significant that Paris Baguette opened its first store in the UK. Paris Baguette is expected to become one of the four major global growth pillars along with the US, China, and Singapore by using the UK store as a key base for expanding the European market and developing franchise business.
Paris Baguette’s first UK store, ‘Battersea Power Station’, and its second store, ‘High Street Kensington Store’, are located in the station area adjacent to tourist attractions. Paris Baguette is designed to enhance customer convenience through the two stores and to allow various customers to enjoy the taste of Paris Baguette bread while enjoying the culture of London.
‘Paris Baguette Battersea Power Station’ First Introduced in the Center of London
A view of Paris Baguette’s first UK store, Battersea Power Station, which opened on October 14th
‘Battersea Power Station’, Paris Baguette’s first UK store, is located on the 1st floor of ‘Battersea Power Station’, a commercial complex that has been transformed from an old power plant south of the river Thames in London. In addition to the Battersea Power Station, it is a hot place with world-class brands such as Gordon Ramsay Restaurant, Apple UK, and Starbucks.
Paris Baguette’s ‘Battersea Power Station’ is a cafe concept store with a 276.9㎡ in size, 60 seats, and a comfortable and spacious dining space with round tables and sofas. Tiles and steel were used to preserve the Art Deco style, which is a characteristic of the historic building.
British customers tasting a variety of whipped cream and chiffon cakes
Here, fresh cream and chiffon cakes that are not easily seen in the existing British market are being introduced. Paris Baguette plans to lead the popularization of whipped cream and chiffon cakes by exporting high-quality cake sheets to global stores.
‘Paris Baguette High Street Kensington’ Located in the Center of London Trend
The Interior of Paris Baguette’s 2nd UK store opened last November, High Street Kensington store
London is a world-class tourist city. If you walk along High Street Kensington (HSK), which is one of the most popular shopping areas, you can find Paris Baguette’s second UK store, ‘High Street Kensington store’. This store is 258㎡ in size similar to Paris Baguette’s first UK store (277㎡) but it is characterized by a duplex. It is designed according to the taste of British people who prefer independent duplex houses with a unique structure and harmonizes with the architecture of the nearby high-income residential area.
Various whipped cream cakes sold at the High Street Kensington store
High Street Kensington is adjacent to Notting Hill, a famous tourist destination for filming locations, and is known as the center of London trends, as tourist spots and commercial areas such as fashion/restaurant brands are well developed. Paris Baguette ‘High Street Kensington Store’ is introducing bakeries suitable for the local market, such as eclairs and tarts filled with sweet cream in long-baked soft choux to attract countless tourists and London customers.
So far, we have told you about SPC Group’s advance into Europe. SPC Group plans to take a leap forward as a global bakery by promoting the excellence of Korean baking technology to the world beyond Europe. We ask for your support until the day we become the SPC Group that is loved by all around the world.
